Technical audit first
Crawlability, indexation, redirects, duplicate titles, broken internal links and Core Web Vitals. The unglamorous half, and the half that usually moves first.
SEO & content
Rankings are not the goal. Enquiries are.
Most SEO reports show positions going up while the phone stays quiet. We work backwards from the searches that actually precede a purchase.
What you get
What the work actually consists of
In this order, because there is no point writing for a page Google cannot crawl or a visitor will not wait for.
Search intent mapping
We separate what people type when they are researching from what they type when they are ready to buy, and build for the second group first.
On-page and structure
Titles and descriptions that fit, one H1 per page, internal links that pass weight to the pages that earn money, and schema a crawler can read.
Content that answers
Pages written to answer a specific question completely, rather than to hit a keyword count. Assistants quote these; search engines rank them.
Local and multi-market
Separate pages and signals per market where you genuinely operate. We will not invent city pages for places you do not serve.
Reporting against enquiries
Rankings and traffic are inputs. The report leads with how many enquiries arrived and which pages produced them.
Worth knowing
What we will tell you before you spend anything
SEO is the service most often sold on hope. These are the things we establish in the audit, and we will say so plainly if the answer is that you should not buy SEO from us.
- Whether your pages are being indexed at all — some sites are not, and no amount of content fixes that
- Which existing pages already rank and are worth improving before anything new is written
- Whether your market searches in enough volume to justify the spend, or whether ads would be faster
- How long the terms you care about realistically take, based on who currently ranks for them
- Which competitors are beatable and which have a fifteen-year head start you will not close
How we work
Four steps, and you know the price before step three
The reason projects go wrong is almost never technical. It is unclear scope and slow answers. This is how we remove both.
Discovery
A short, structured conversation about the commercial goal — the enquiries, bookings or orders the work has to produce.
Scope & quote
A written scope with deliverables, timeline and a fixed price or retainer. You approve it before anything is built.
Build
Weekly progress you can see on a staging link, with one named lead answering questions throughout.
Launch & measure
We ship, connect the tracking, and report against the goal we agreed in discovery — not vanity metrics.
Want a scope and a price for this?
Tell us where you are now and what you need it to do. You will get a written scope with a fixed price, not an hourly estimate.