Pipelines that match your process
Stages named after what your team actually calls them, not a vendor’s idea of a sales cycle.
CRM
A CRM your team will actually open on a Monday
Off-the-shelf CRMs fail because they ask people to change how they sell. We build around the process you already have, then remove the manual parts.
What you get
What we build into a CRM
Everything here exists to remove a manual step someone is currently doing by hand at five o’clock.
Automated follow-up
Sequences that fire on stage changes and inactivity, so quiet leads get chased without anyone remembering to.
WhatsApp and email in the record
The full conversation attached to the lead, visible to whoever picks it up next.
Source and campaign attribution
Every lead carries where it came from through to the closed deal.
Reporting that answers real questions
Conversion by source, by stage and by person — on a dashboard, not in a monthly export.
Roles and permissions
Agents see their own pipeline, managers see everything, and departing staff can be cut off in one click.
Worth knowing
Why custom rather than off-the-shelf
Off-the-shelf is the right answer more often than agencies admit. Here is when it stops being the right answer.
- Your process has steps the platform simply cannot model
- Per-seat pricing now costs more annually than a build would
- The data you need to report on lives in three disconnected tools
- You need it to talk to systems that have no ready-made integration
- Adoption has failed because the tool fights how the team sells
How we work
Four steps, and you know the price before step three
The reason projects go wrong is almost never technical. It is unclear scope and slow answers. This is how we remove both.
Discovery
A short, structured conversation about the commercial goal — the enquiries, bookings or orders the work has to produce.
Scope & quote
A written scope with deliverables, timeline and a fixed price or retainer. You approve it before anything is built.
Build
Weekly progress you can see on a staging link, with one named lead answering questions throughout.
Launch & measure
We ship, connect the tracking, and report against the goal we agreed in discovery — not vanity metrics.
Want a scope and a price for this?
Tell us where you are now and what you need it to do. You will get a written scope with a fixed price, not an hourly estimate.